Role Overview - The Web Content Writer will be responsible for writing product description, mailer copies to promote membership, mobile app notifications etc. He/She will analyse content marketing metrics and make changes as needed & Focus on aiding business growth through the promotion of products and services, branding and advertising.

Key Responsibilities :

- Writing content for Push Notifications/SMSes /Mailers, sent to users

- Writing In-app Banners/ Promotional content

- Content streamlining & clean up wherever needed

- Error message/Empty screen / UI based writing for new pages (wireframe stage)

- Analysing content flow in the product & following brand guidelines for the same

- Understanding & maintaining consistency in the message tone throughout the product

- Ensuring the communication is simple, easy to understand and has maximum reach to the end users

- Edit Play Store / App Store content when needed

- Design replies for users in Play Store

Skill and Competencies :

- Excellent written & verbal communication

- Develop, write and deliver a persuasive copy for the website, email marketing campaigns,sales collaterals, videos and blogs.

- Ability to write compelling, click-worthy content and willingness to experiment with different writing styles

- To create valuable content to educate our customers of all groups

- Build and manage an editorial calendar; collaborate with other content writers

- Measure impact and perform analysis to improve KPIs

- Contribute to the localization of process and content to ensure consistency across regions

- Review and implement process changes to drive operational excellence

- Strong attention to detail and ability to multi-task projects and deliverables

- Proven experience working under pressure to deliver high quality output in a short span of time

- Ability to consistently meet stringent deadlines.

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