Head HR at Corporate Gurukul
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Content Writer (2-5 yrs)
Key Responsibilities:
1. Content Development
- Produce engaging, high-quality content for our website, landing pages, blogs, and other digital platforms.
- Develop persuasive copy for offline marketing materials, including brochures, flyers, and presentations.
- Craft B2B communications that effectively address the needs of the education sector, highlighting our solutions and value propositions.
2. Branding and Messaging
- Ensure all content aligns with Corporate Gurukul's voice, tone, and messaging strategy.
- Collaborate with marketing and design teams to maintain a cohesive brand narrative across all channels.
- Innovate storytelling techniques to enhance brand recall and engagement.
3. Online Marketing Support
- Write email campaigns, social media posts channel-wise, and paid ad copy optimized for lead generation and conversion.
- Optimize content for SEO to drive organic traffic and improve search engine rankings.
- Monitor and analyze content performance, making data-driven adjustments as needed.
4. Offline Collateral Creation
- Develop compelling copy for brochures, whitepapers, case studies, and reports tailored to the education B2B audience and aligned with the Brand voice
- Collaborate with the design team to ensure content and visuals complement and reinforce messaging.
5. AI Tools and Best Practices
- Utilize AI tools to enhance content creation, brainstorming, and editing processes.
- Stay updated on emerging trends and tools to ensure content remains innovative and competitive.
- Implement content writing best practices, ensuring clarity, conciseness, and relevance.
