Talent Acquisition Lead at Matrix Marketers
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Content Writer (2-4 yrs)
About the Roles and Responsibilities :
- A dynamic role that involves writing and analysis of generated content over various channels especially SEO
- Writing web content articles and website pages
- Developing new ideas for website content and help establish a brand presence
- Developing and implementing linking strategies
- Continuous Analysis of Web properties
- Strategizing new plans and its execution
- Ensuring Content Marketing efforts are aligned with corporate goals
- Conduct keyword and SEO research
- Track and analyze content performance and suggest improvements
- Follow industry-related news and generate content marketing ideas around trending topics
- Write, Review and Update published content as needed
- Advice on content pieces and ideas needed for outreach efforts
- Explore more areas in the web to exploit and reach the desired content marketing goals
Desirable Skills :
- Excellent overall writing skills in a number of different styles/tones and fluent English speaking ability
- Impeccable spelling and grammar
- High level of creativity as well as ability to use data-driven insights to write better material
- Deep interest in writing with a strong commitment to timeliness, accuracy, and professionalism
- Great Market research, organizational, and learning skills
- Familiarity with keyword placement and other SEO best practices
- An understanding of formatting articles on the web
- Experience and Education Required :
Any Bachelors degree
- 2-3 years of experience with a serious interest in content writing
- Basic understanding of HTML, CSS language, web publishing, and WordPress
- High comprehension of software like Microsoft Word and Google Docs
