Job Description: Content Writer

Job Title: Content Writer

Department: Marketing/Content

Reports To: Content Manager/Marketing Manager

Job Purpose:

The Content Writer is responsible for creating high-quality, engaging, and informative content for a variety of digital platforms, including websites, blogs, social media, email campaigns, product descriptions, and more. This role requires a strong understanding of content strategy, SEO best practices, and the ability to write in different styles to effectively communicate with diverse audiences.

Key Responsibilities:

1. Content Creation:

- Write clear, concise, and compelling content for websites, blogs, social media, email newsletters, and other marketing materials.

- Research and produce well-written articles, guides, case studies, product descriptions, landing pages, and other forms of content.

- Develop content that is aligned with the brand's voice, tone, and messaging guidelines.

- Ensure all content is accurate, engaging, and relevant to the target audience.

2. SEO Optimization:

- Conduct keyword research and optimize content for SEO to improve search engine rankings and increase organic traffic.

- Implement on-page SEO strategies, such as optimizing headings, meta descriptions, and alt tags to enhance visibility.

- Write SEO-friendly content that meets the needs of both search engines and users while maintaining readability.

3. Content Strategy:

- Collaborate with the content and marketing teams to develop content calendars, ensuring a consistent flow of content across platforms.

- Align content creation with the overall marketing strategy, brand goals, and target audience.

- Stay updated on industry trends, competitor content, and the latest content marketing best practices.

4. Editing and Proofreading:

- Review and edit content for grammatical accuracy, clarity, and consistency.

- Ensure content is free of errors and meets the company's quality standards.

- Revise and update old content to keep it relevant and up-to-date.

5. Audience Engagement:

- Tailor content to different audience segments and platforms to maximize engagement and drive conversions.

- Write engaging headlines and copy that encourages readers to take action, such as signing up for a newsletter, making a purchase, or sharing content on social media.

6. Collaboration with Cross-Functional Teams:

- Work closely with marketing, design, and social media teams to ensure content aligns with the overall marketing strategy and visual guidelines.

- Collaborate with subject matter experts, product managers, and other stakeholders to gather information for accurate and authoritative content.

7. Performance Tracking & Reporting:

- Monitor the performance of content through analytics tools, tracking key metrics like traffic, engagement, conversion rates, and more.

- Adjust content strategies based on performance data and audience feedback to improve future content.

Skills & Qualifications:

- Education: Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.

- Experience: 1-3 years of experience as a content writer or in a related role (experience in digital marketing, SEO, or e-commerce content is a plus).

Skills:

- Strong writing, editing, and proofreading skills with a keen eye for detail.

- Knowledge of SEO best practices and experience with keyword research and content optimization tools (e.g., Google Keyword Planner, SEMrush, Ahrefs).

- Ability to write in different tones and styles to appeal to various audiences.

- Familiarity with content management systems (CMS) such as WordPress, Shopify, or similar platforms.

- Experience with social media platforms and writing content tailored to each channel.