Role & Responsibilities:

- Devise and create an overall content strategy, in sync with the overall brand, marketing, digital and search strategies

- Owner of all the content for brand - the website, social networks, articles and blogs

- Create evolving content frameworks, which would make brand and its proposition discoverable across media

- Increase salience of brand across contextual and related lifestyle platforms, across digital and physical spaces

- Constantly spot trends and devise ideas for effective ways to reach out to defined consumer

- Create an effective and evolving influencer strategy

General Skills:

- Passionate for lifestyle as a category

- Creative and ORIGINAL

- Deep interest in digital content writing, key word meta tagging for existing and neo platforms

- New age writing style, contextual to medium

- Team work: open communicative personality with multiple interests, transparent and cooperative team player

- Understanding of brand language

- Strong sense of aesthetics, open to feedback, willingness to learn new computer software and other skills

- Working under high pressure to meet delivery timelines

- Can wear multiple hats - Content and Social strategist

Technical Skills:

- Writing for digital (search worthy writing)

- Journalistic capabilities

- Well read and has a knack for reading and curating things across categories

- Personal blog would be desirable

- Good presentation writing and delivery skills
USP's of the role: Originality and ability to bring to life the brand proposition in reality

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.