HR Manager at Panaesha Capital Pvt Ltd
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Content Strategist - FinTech (3-9 yrs)
We are a Singapore based Fintech company with a team of 100+ employees. Our business verticals range from providing Blockchain-based solutions, cryptocurrency exchange services to offering digital contracting services. We also provide digital services like website development, marketing solutions, etc.
List of our business verticals is as follows :
https://www.pcex.io
https://www.feeliumecontract.com
https://www.panaeshacapital.com
https://www.fintechcryptonews.com
CONTENT STRATEGIST
JOB ROLE :
The purpose of a Content Strategist is to develop a strategy for promoting an organization's stories. The position focuses on content planning, development, design, production, analysis, management, and measurement. A Content Strategist is responsible for establishing an organization's editorial voice and determining content needs, channel selection, and distribution.
The responsibilities include :
- Develops content strategies for multiples channels and platforms
- A Content Strategist is familiar with traditional and digital marketing channels, content marketing and distribution platforms, and consumer analytics.
- Defines key brand messages and insights
- A Content Strategist (working with cross-functional teams) establishes and articulates the organization's internal and external key messages, and ensures that content is aligned.
- Understands digital measurement metrics
- These specialists have a strong understanding of SEO, keyword research, information architecture, and usability best practices
- Knows how to tell a story
- A Content Strategist works with editors, writers, web designers, content management system developers, and marketers to deliver stories that are aligned with business goals.
SKILLS REQUIRED :
- Solid Copywriting Skills
- Content Presentation skills
- Content Delivery skills
- Campaign Experience
- Multitasking skills
- Analytical Mind
EDUCATION & EXPERIENCE REQUIRED :
- 3+ years of experience in relevant field
- Graduate
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