Director at Turn Around School Consultants
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Content Strategist - eCommerce (2-7 yrs)
Roles and Responsibilities
- Develop content strategies for digital marketing channels, and content marketing and distribution platforms
- Use consumer analytics to determine the best way to engage users, increase customer loyalty, generate leads, and measure brand awareness
- Work with cross-functional teams to establish and articulate internal and external key messages, and ensure that content is aligned accordingly
- Use their understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content
- Work with editors, writers, UX designers, content developers, and marketers to deliver stories that are aligned with business goals
Desired Candidate Profile
- Looking for creative, analytical, smart, and passionate individuals, raring to make an impact, to be part of the Marketing Team for a E-Commerce company in Healthcare and Nutrition
- Should have minimum 2 years experience in a dynamic and high growth start-up-like environment in content strategy
- Should be comfortable with doing research, writing content, handling data and reports with the right tools (MS Excel and SQL is a must)
- Should be able to independently form a hypothesis, and validate the same through data
- A good grasp of programming fundamentals would also be appreciated
- Proven work experience as a Social media strategist
- Hands-on experience using social media for brand awareness
- Understanding of SEO and web traffic metrics
- An ability to identify target audience preferences and build content to meet them
- Familiarity with web design and publishing
- Excellent multitasking skills
- Strong written and verbal communication skills
- Excellent knowledge about best social media account management practices and the platforms used for automation of the content delivery
- In-depth understanding of planning and execution of Paid Promotion strategies
- Awareness about blacklisted practices that can cause damage to the social media accounts
Perks and Benefits
- Salary with 6 days working in a week.Work Location is Panchkula around Sector 20 /Peer Muchalla
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