Content Strategist (2-8 yrs)
Key Responsibilities :
Content Strategy Development : Formulate and implement comprehensive content strategies aligned with business goals and target audience.
Content Research : Conduct in-depth research to identify industry trends, customer needs, and competitive landscapes to inform content creation and strategy.
Long-Term Content Planning : Develop and maintain a content calendar that outlines long-term content initiatives, ensuring a consistent and cohesive brand voice.
Team Collaboration : Collaborate cross-functionally with various teams to gather insights, align content with marketing campaigns, and support broader business objectives.
Writing and Editing : Generate high-quality written content when needed, including articles, blog posts, whitepapers, and other collateral, maintaining a high standard of grammar and style.
SEO Optimization : Ensure content is optimized for search engines, utilizing best practices to maximize organic visibility.
Performance Tracking : Monitor and analyze content performance metrics to refine and optimize strategies for maximum impact.
Qualifications :
- Bachelor's degree in Marketing, Communications, English, or a related field.
- Proven experience in content strategy development and execution.
- Exceptional writing and editing skills, with the ability to craft compelling and engaging content.
- Proficiency in conducting content research and utilizing data-driven insights.
- Strong understanding of SEO principles and their application in content creation.
- Ability to work collaboratively in a fast-paced, dynamic environment.
