IT Recruiter at Techno Wise
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Content Specialist - eCommerce (2-5 yrs)
The Content Specialist is responsible for all aspects of products, verbiage, images and videos on the Amazon, and Walmart platforms. The Content Specialist's main KRA is to delight consumers while conveying the requisite information to make the purchase and stand out from the competition. The ideal candidate will have a strong background in writing product content for e-commerce websites, an understanding of marketplace platforms and the role KWs play in the conversion process. Research methodologies on KWs harvesting and looking at the product from a holistic approach including consumer behavior are required.
Principal Duties & Responsibilities:
- Ownership of all product content on marketplace platforms including Titles, Bullet points, Images, A+ content, and videos i.e. all assets
- Review and enhance content on data points
- SEO of all listings leading to better organic positions
- Building a data bank of all products
- Reporting on the content impact on product search results
- Working with advertising for copy creation and importing learning's of spending to enhance organic visibility
Skills & Experience :
- Fluency with Amazon content requirements. Walmart / eBay ad management exposure would be added advantage
- Excellent command of English language
- 2+ years of direct experience working on Amazon content
- Proven experience in content development and distribution and associated computer skills
- Good communications skills
- Marketing Background will be an added advantage
- Excel skills required
Qualification :
Bachelor's Degree
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