The Role:

We are looking for an energetic and driven copywriter for its ad management solution, Monetize. You will be responsible for creating attractive, clear content for global audiences, across platforms such as sales & marketing collateral, websites, blogs, and social media. You will also be expected to write technical content around the product and its usability, and will need to develop a deep understanding of how the product works. The role requires crisp and precise language that is easy to comprehend, and resonates with modern B2B audiences.

Key Responsibilities:

- Based on briefs shared by the product marketing team, write clear, attractive copies for various company assets including blogs, brochures, one pagers, emailers etc.

- Understand intricacies of our ad campaign management product and regularly update in-app content to resonate with a global audience.

- Align all marketing and sales related content across website, social media, and shareable content forms to align with branding and messaging guidelines.

- Brainstorm with team members to develop new ideas to engage prospects and clients, as well as performance of marketing & sales collateral.

- SEO for websites, blogs, and any listed content, as well as research focus keywords for blogs.

- End to end conceptualization of the content and design including partnering with the designer to get the final output.

- Work regularly with team members to understand data points w.r.t performance and accordingly change/suggest changes and improvements.

Skills Required :

- 1+ years of experience in copywriting and managing ad campaigns, including coordinating with other teams.

- Knowledge of online content strategy, SEO, digital campaigns

- Proficiency in English

- Experience in advertising and knowledge of advertising concepts is an advantage.

- Excellent writing, editing, proof reading and research skills

- Inclination to solve business problems through data on campaign performance and suggest actionable insights.

- Is a self-starter, willing to learn and grow in a fast-paced environment

- Can work independently; eager to experiment and explore new initiatives

- Detail oriented and ability to work with multiple stakeholders.

Qualifications & Experience :

- Bachelor's degree in marketing, English, communications, or related field, or comparable work experience

- 1+ years of experience in copywriting and managing ad campaigns, including coordinating with other teams.

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