Position : Content Officer 

JOB SUMMARY : 

The Content Officer (CO) oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive user behavior.

This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.

OUR PROMISES :

- A great opportunity to interact and work directly with the founders of XiaoMi, Shunwei and also great learning space to develop your entrepreneurial skills.

- An exciting and challenging working environment with passionate and enthusiastic people that builds an entrepreneurial mindset.

- A great learning platform to build teams and achieve goals and handle high growth situations.

JOB DUTIES :

Responsibilities :

- Ultimately, the job is to think like a publisher/journalist, leading the development of content initiatives in all forms to drive new and current business. This includes:

- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise.

- Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must.

- The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups.

- Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.

- Integration of content activities within traditional marketing campaigns.

- Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.

- Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.

- Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.

- Establishing work flow for requesting, creating, editing, publishing, and retiring content.Work with technical team to implement appropriate CMS.

- Ensuring consistent global experience and implement appropriate localization/translation strategies.

- Participation in the hiring and supervising of content/story leaders in all content verticals.

- Creation of a strategy for developing SMS/MMS outreach and advertising, apps, etc. as needed.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.