Recruiter at Shiras HR Advisory
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Content Marketing Specialist - Education (2-8 yrs)
Yrs of experience: 2 - 4 yrs
About the role:
An exciting role requiring a creative individual with excellent written and oral communication skills. In this role, you would be responsible for developing compelling content in various formats and executing marketing campaigns using email, social media, and other digital marketing channels. This role is ideal for someone who can express themselves clearly and is passionate about design, content and social media.
Responsibilities:
1. Come up with ideas and help create relevant content such as blogs, ebooks, videos, infographics,newsletters, slideshows, social media posts. The primary role would be to drive traffic to the websitethrough creative content marketing.
2. Perform keyword research to optimize existing content and analyze new content opportunities.
3. Create engaging copy across all marketing channels as well as manage, develop and execute newcontent strategies.
4. Reach out to our existing student community to conduct testimonial interviews.
5. Devise and execute integrated marketing campaigns with the aim of acquiring, engaging and retaining customers.
6. Write copy for promotional materials within marketing campaigns.
7. Ensure that the organization's brand and identity is adhered to in campaigns and allcommunication channels.
8. Perform keyword research to optimize existing content and analyze new content opportunities.
Key Skills :
- Excellent command over English - both spoken & written
- Exceptional content creation skills
- Preferably 1-3 years of experience in Digital Marketing.
- Knowledge of the principles of SEO and Analytics.
- Working knowledge of any Photo editing / Video editing software
- Familiarity with planning online marketing campaigns across various digital marketing channels.
- Experience in e-mail marketing and event marketing is a plus.
- Good understanding and sense of design.
If you are interested in above job profile can apply directly or call below mention number
Dhanalakshmi
Contact No: 080-43432580
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