Director at Jaiswal Staffing Services
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Content Marketing Specialist (4-5 yrs)
Job Description : Content Marketing Specialist
Role : Content Marketing Specialist
Location :
Salary : - 6 - 7 LPA
Education : Graduate in Marketing Management or Digital Marketing Specialization course
Criteria :
Experience : 4-5 years in digital marketing
Skills and Proficiency:
- Executing campaigns on various platforms
- Familiarity with K12 products/services (a plus)
Expertise in :
- Google Ads
- Facebook Ads Manager
- WhatsApp Channel
- LinkedIn Ads
- Scheduling posts, managing channels, analyzing metrics
- Using Asana for organization and tracking
Proficient in :
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint
- Basic knowledge of Adobe Photoshop or Canva
Responsibilities:
- Develop and implement comprehensive digital marketing campaigns
- Manage and optimize campaigns across multiple platforms including Google Ads, Facebook Ads, WhatsApp, and LinkedIn
- Schedule and publish posts, ensuring consistent and engaging content across all channels
- Monitor and analyze performance metrics to assess and improve campaign effectiveness
- Coordinate with internal teams using Asana to ensure timely delivery of marketing activities
- Create and edit content using Microsoft Office tools and basic graphic design software like Adobe Photoshop or Canva
- Stay updated with the latest trends and best practices in digital marketing and the K12 education sector
Benefits :
- Competitive salary
- Opportunity to work with a dynamic and creative team
- Professional growth and development opportunities
