Talent Acquisition at CareerNet
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Content Marketing Role - IT (4-6 yrs)
Content Marketing
Responsibilities :
- Responsible for all content marketing initiatives to drive and increase website traffic, qualified lead generation, engagement and retention
- Create and publish a content marketing strategy that supports ongoing marketing initiatives; develop and manage the editorial calendar and deadlines
- Engage with multiple stakeholders across the organization to deliver high quality content to achieve business objectives
- Establish workflows for creating, editing and publishing content
- Create content that is specific to the buyer persona and consistent with the quality, style, and tone of brand
- Optimize content for SEO, Google Analytics etc
- Measure and analyze website traffic; continuous optimization of content marketing strategy on a regular basis
- Multi-channel engagement with relevant audience across social media, video, print, email, newsletters, press releases etc
Requirements :
- Proven work experience as a content marketer
- Experience with SEO, Google analytics, Wordpress, social media platforms
- Ability to gauge and understand audience persona for content creation
- Excellent project management skills and attention to detail
- Excellent writing and communication skills
- Self-starter, idea generator and executor
- Degree in Marketing, Journalism, English or relevant field
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
