Content Marketing Role - IT (2-5 yrs)
Responsibilities :
1. Create content marketing campaigns to drive leads and subscribers. Use SEO best practices to generate traffic and ultimately leads from our website.
2. Regularly produce various content types, including emails, social media posts, blog articles/posts etc.
3. Work with the marketing and design team to create innovative campaigns for social media and web.
4. Curate and generate content to reach relevant customers through social, web, email, print and other marketing media.
5. Research markets and industries to compare and create content that is innovative and original.
6. Establish workflow for identifying, creating, publishing, and re-purposing content.
Skills & Qualifications :
1. Bachelors degree in English, Journalism or related field
2. Knowledge of digital marketing tactics, including SEO, Email Marketing and Web Analytics
3. Exceptionally strong English language comprehension with excellent copywriting skills
4. At least 2-3 years of experience writing for B2B audience
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