Talisman Advisors is looking for looking Content Lead for LPO in Chennai.

Position : Content Lead

Education : Graduated in BA / MA in Journalism and Communication or BSc degree in Journalism, Marketing or relevant field

Company: LPO

Location: Chennai

Job Specification:

- Build and manage a rich content cum social media & editorial calendar that attracts a qualified audience to increase the visibility & emerge as a thought leader (including blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.)

- Work on content distribution cum refurbishing plan so as to ensure that every piece of content is reaching the right audience in the format best enjoyed by them.

- Responsible for researching, trend jacking, creating, editing, updating & managing all formats of content. Co create & newsletters, product update emailers, social media posts, blogs, infographics, PR related articles, video themes & campaigns to drive leads, subscribers & increase awareness.

- Editing and proofreading content with a zero-tolerance approach to grammatical errors, poor writing, and plagiarism. Conducting ongoing usability tests to gauge content effectiveness.

- Optimize our marketing automation and lead nurturing processes through email, SEO friendly content, and social channels (Quora, Facebook, Instagram, Twitter, LinkedIn& YouTube).

- Engage with influencers to convert them into brand advocates

- Work closely with internal & external stakeholders - Designers, Technical SEO, product team, sales team & agencies.

- Develop content strategy aligned with short-term and long-term marketing targets.

- Collaborate with marketing and design teams to plan and develop site content, style and layout.

- Create and publish engaging content.

- Edit, proofread and improve writers- posts.

- Liaise with content writers to ensure brand consistency.

- Optimize content according to SEO.

- Use content management systems to analyze website traffic and user's engagement metrics.

- Manage content distribution to online channels and social media platforms to increase web traffic.

- Ensure compliance with law (e.g. copyright and data protection)

- Stay up-to-date with developments and generate new ideas to draw audience's attention.

Skill Set & Personality Traits required:

- Proven work experience as a Content manager

- Hands on experience with MS Office and WordPress

- Excellent technical knowledge of HTML and web publishing

- Knowledge of SEO and web traffic metrics

- Familiarity with social media

- Excellent writing skills in English

- Attention to detail

- Good organizational and time-management skills

- Ability to plan and create content relevant to a specific audience with a strong focus on SEO.

- Recognizes the need for continuous improvement and works to orient people, processes, and systems in the new direction in tune with the maturity of the business and the team.

Please revert with your cv  or call at 9818063731.

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