Job Title: Content Lead - E-Commerce (Beauty, Personal Care, Cosmetics)

Company: Plixlife

Location: Mumbai, India

Function: Marketing

Experience: 5-10 years

Education: Bachelor's degree in Marketing, Communications, Media Studies, or related field

About Us :

Plixlife is a thriving direct-to-consumer (D2C) brand in the beauty, personal care, and cosmetics industry. We are dedicated to empowering individuals to embrace their unique beauty and confidence through our innovative products and impactful marketing strategies. As we continue to expand our presence and influence, we are seeking a dynamic and experienced Content Lead to join our team and drive forward our content creation and influencer marketing initiatives.

Key Responsibilities:

- Content Oversight: Act as the primary liaison for the video editing team, ensuring produced videos align with brand standards and objectives.

- Feedback Management: Provide comprehensive feedback on work generated by video editors and influencers, optimizing content relevance and effectiveness.

- Leadership in Influencer Marketing: Lead the influencer marketing team, approving scripts and orchestrating impactful influencer campaigns.

- Strategic Leadership: Direct both the video editing and influencer marketing departments, providing strategic direction to achieve organizational goals.

- Content Strategy Development: Spearhead comprehensive content strategies, leveraging market insights to drive engagement and brand growth.

- Cross-Functional Collaboration: Collaborate with marketing, creative, and social media teams to ensure content consistency and alignment with business objectives.

- Continuous Improvement: Stay abreast of industry trends and best practices to innovate content strategies and maintain a competitive advantage.

- Performance Monitoring: Monitor KPIs and metrics, leveraging data-driven insights to evaluate content initiatives and optimize performance.

- Team Development: Foster a culture of collaboration and excellence, providing mentorship and professional development opportunities to empower team members.

Preferred Qualifications :

- Bachelor's degree in Marketing, Communications, Media Studies, or related field.

- Extensive experience in content creation, video editing, and influencer marketing within D2C brands.

- Exceptional leadership skills with the ability to motivate teams and surpass expectations.

- Outstanding communication and interpersonal abilities, with a focus on effective collaboration.

- Proficiency in CMS, analytics tools, and project management software.

- Strong problem-solving skills and adaptability in fast-paced environments.

- Creative flair and a passion for storytelling with meticulous attention to detail.

Application Process :

If you are a results-driven individual with a passion for content creation and influencer marketing in the beauty, personal care, and cosmetics industry, we would love to hear from you! Please submit your resume and a cover letter outlining your relevant experience and why you are interested in joining Plixlife.

Plixlife is an equal opportunity employer and values diversity in the workplace. We encourage individuals of all backgrounds to apply.