COMPANY :

Series A funded ($5mn fund raised) D2C ecommerce company which is one of the fastest growing brands in the plant -based nutrition & wellness industry. Plix is at the forefront of innovation and has been 1 st in the world to launch innovative products such as-

1. World's First Apple Cider Vinegar in Effervescence

2. Worlds First Ashwagandha in Effervescence

Plix is a new age digital brand focusing on plant-based nutrition. Backed with a Strong R&D team, we focus on form factor innovation to launch clean nutrition products in gummies, effervescence, bars, powders and strips. This has helped us scale 10x in the last 12 mon ths and be leaders in plant-based nutrition in India. If you're ready to be a part of a Plant Base d Revolution and work as a part of a young, dynamic and agile team of go-getters, apply with us.

To know more, watch: https://www.youtube.com/channel/UCxjpQEVVTxs1P8i9x4KVoKQ

To learn more visit: www.plixlife.com

JOB TITLE : Content Lead or Content Manager

JOB DESCRIPTION :

- Our mission is to make nutrition non-intimidating, super delicious and easily accessible to consumers so that all they have t o do is to take care and have fun. If you are someone who has a flair for creative copywriting and wants to work in a young, vibrant & fun start -up, do share your resume with us.

KEY AREAS & RESPONSIBILITIES

Team Management

- Takes full ownership of content written by junior content writers (quality check, timely delivery, adherance to brand guidelines)

- End to end schedule management of all tasks

Website content

- Content writing for product pages, campaign banners etc.

- Creative copywriting for ads

- Write effective ad copies for performance marketing ads

- Engaging content for retention marketing communication to our customer base (emailer copy, SMS, Whatsapp etc.)

- Ad copies for monthly campaigns as per content calendar

Blogs & articles

- Well researched content for blogs & articles and articulated in a fun language in sync with brand

SKILLS AND COMPETENCIES :

Skills :

- Strong written and verbal communication in English and Hindi

- Good understanding & experience in creative writing for product led consumers brand

- Strong leadership skills

Competencies

- High consumer-centricity

- Strong bias to action

- Agility and ability to take decisions/course correct fast

- Cross functional collaboration & influencing stakeholders

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