Senior Talent Acquisition at Mnrsolutions
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Content Lead (5-8 yrs)
Urgently required Content Lead who will oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior.
- This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. Accountabilities: A list of the key responsibilities of the role, detailing what the role is accountable for Drive a content strategy based on in-depth customer persona research, competitive analysis, SEO and keyword research, Google Analytics, market research and conversations with sales teams and customers. You will translate business briefs into meaningful and impactful content that's relevant for your audience. You should be able to empathize with and relate to your audience.
- To Lead and develop content strategy for the brand across all platforms d) Plan and curate original content topics across content styles for website, performance marketing, market places, videos and more, to be distributed across multiple marketing channels.
- Create and publish engaging content that is optimize as per SEO best-practices to generate traffic to our site
- Use content management systems to analyze website traffic and users engagement metrics Manage content distribution to online channels and social media platforms to increase web traffic and leads
- Proofreading content for errors and inconsistencies & editing and polishing existing content to improve readability
- Ensure compliance with the law (e.g., copyright and data protection)
- Stay up-to-date with developments and generate new ideas to draw the audiences attention
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