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17/01 Meenakshi Sundaram
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Content Head - Real Estate (8-10 yrs)

Bangalore Job Code: 360144

Job Title: Content Head

Company Overview:

Houzbay is a leading real estate company committed to delivering impactful and innovative marketing strategies. We are seeking a visionary Content Head to lead our content initiatives, shaping compelling narratives that connect with our audiences and drive brand engagement.

Job Summary:

As the Content Head, you will lead the creation and execution of a robust content strategy that aligns with our business goals. This role demands a strategic thinker with exceptional storytelling skills, a deep understanding of the real estate sector, and the ability to manage a team of talented content creators.

Key Responsibilities:

- Content Strategy: Develop and execute a comprehensive content strategy across various channels, ensuring alignment with brand objectives and target audience.

- Team Leadership: Lead, mentor, and inspire the content team to deliver high-quality, engaging, and impactful content.

- Content Creation: Oversee the creation of articles, blogs, videos, and other content formats tailored to the real estate market.

- Editorial Oversight: Maintain editorial quality and consistency across all content outputs, adhering to brand guidelines.

- Market Insights: Analyze industry trends, audience behaviors, and competitors to inform and optimize content strategies.

- Collaboration: Work closely with marketing, sales, and design teams to align content with broader business goals.

- SEO and Analytics: Implement SEO best practices and leverage analytics tools to track content performance, ensuring continual improvement.

- Crisis Communication: Manage content during crisis scenarios, ensuring the brand voice remains consistent and effective.

Qualifications:

- Bachelor's degree in Marketing, Journalism, Communications, or a related field.

- 8-10 years of experience in content strategy and creation, preferably in the real estate or related sectors.

- Strong leadership skills with a proven track record of managing creative teams.

- Exceptional writing, editing, and storytelling abilities.

- Proficiency in SEO, content management systems, and analytics tools.

- Deep understanding of digital and traditional content channels.

- Strategic mindset with excellent organizational and project management skills.

Perks & Benefits:

- A dynamic work environment with opportunities for innovation and creativity.

- The chance to shape content strategies for high-profile real estate projects.

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