Training & Team :

- Increase the effectiveness and efficiency of subordinates, follow best practices, manage & train resources.

- To hire and build a team of professionals primarily involved in Copy & Content team.

- Manage the tracking and reporting of performance to ensure team accountability and quality of deliverables.

- Create an environment of healthy inter departmental coordination with other departments.

- To be responsible for self-development and to participate in the company performance development process.

Process Adherence : 

- Managing internal and external processes including, departmental MIS, Reviews, Training, Forecasts, etc. on a weekly and monthly basis.

- Ensure adherence to the Standard Operating Procedures of the department.

- To carry out all duties in accordance with company policies and standards.

- Deliver all aspects with the HR including recruitment, review, appraisals.

- Maintaining confidentiality & Non-disclosure for the departmental work.

Someone who would :

- Be highly creative and imaginative, and curious about clients' products or services.

- Be fresh in their understanding of thematic customized experiential marketing solutions for the customer.

- Be relevant wrt communication across on-ground, digital, social media.

- Be skilled in writing clear, concise and grammatically correct copy.

- Understand the different language styles that appeal to various target markets.

- Have excellent interpersonal and communication skills.

- Work well in a team and with a range of creative people.

- Be able to work under pressure and manage workloads effectively.

- Be highly self-motivated and well organized.

- Be able to see other people's points of view and take on broad feedback.

- Work within strict budgets.

- Have an eye for detail.

- Possesses good leadership, people and project management skills.

Usually working on multiple projects, the typical creative process can involve and is not limited to :

- Meeting with account executives to discuss the client's requirements and core messages.

- Familiarising themselves with the product, target audience, and competitor activities in the market.

- Brainstorming ideas and concepts for the visual, thematic words with other members of the creative team.

- Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts.

- Writing various copy options, which may be presented to the client as a storyboard (a consecutive series of frames depicting the script and drawings that may be used).

- Modifying copy until the client is satisfied.

- Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies.

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