Content & B2B Marketing Role

About Amrop :

Amrop is a leading global firm in the leadership services space with presence in over 50 countries. Amrop India office is a highly reputed smart firm; over last 2 decades, we have partnered with leading Indian and multinational corporations in shaping their leadership teams through our work in:

- Executive Search - Helping clients appoint C Level edge leaders - Leaders for What's Next

- Board Practice - Appointing board directors, board research and advisory, board evaluation

- External Succession - De-risking and taking leadership teams to next level by creating external succession pipeline and programs

- Organization Design Advisory - Organization Structure and Role Advisory based on proprietary research process combined with our assessment expertise

Content & B2B Marketing @ Amrop

Marketing at Amrop is centred on thought leadership and expertise content - linked to our domain of - Industry and Functional trends, Role and Organisation design shifts as well as various leadership, succession, board and governance matters. Amrop Brand is centred on - Leaders for What's Next- . This role is expected to drive this brand positioning through thought leadership content and marketing initiatives.

Role Elements :

Content Development :

- Role is expected to support and lead varied initiatives working with Industry Practice Groups, Global Marketing teams and Project teams.

- Also lead independent research and content development work on some differentiated themes.

- Skills needed are - content research and development, knowledge and conceptualisation in leadership domain, editing and sharp writing skills as well as project management to drive initiatives.

Content Marketing :

- Content marketing will have varied channels - email campaigns, social media dissemination, PR and CXO level events.

- Skills needed are - marketing campaign design and execution, email and social media expertise. Additionally, drive and results orientation to ensure effective outcomes.

Brand Management :

- Conducting brand and quality audits.

- Keeping documents, templates and website content in line with global brand guidelines.

- Leading with ideas on brand salience and promotion.

Managerial :

- This role is the SPOC and lead for Marketing - hence person has to lead with structured and rhythmic approach through monthly, quarterly and annual plans.

- Interpersonal ability and proactiveness to drive initiatives with others being key stakeholders.

Background and Skills :

- Academic background - degree in Marketing preferable

- Experience: 6-8 years in Marketing, Research, Content Development & Management, Social Media Campaigns and Event Management in B2B and Enterprise driven businesses (Consulting, IT Services, Professional Services)

- Learning Agility - Intellect and curiosity with drive to learn. Ability to build expertise.

- Structured approach to work. Organised and with ability to multitask. End to end project management.

- Sharp communication skills including writing and editing skills.

- Proactive, high energy and enthusiastic person with results orientation.

- Proficient in Microsoft Office especially PowerPoint and Excel.

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