Role & Responsibilities :

- Work with the stakeholder to get and understanding of the short term and long-term marketing targets and then develop content strategies accordingly.

- Writing and reviewing content for websites, social media pages and public communications Optimize Search Engine Optimization driven content and increase the site traffic.

- Measuring and monitoring company website and social media traffic statistics.

- Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics.

- Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels.

- Maintain consistency in content and ensure alignment with the brand history and plans.

- Update the website, social media and content pages periodically Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership.

Ideal Candidate :

- 4-5 years of professional experience relevant experience as a content creator

- Excellent written and verbal communication skills as well as organizational skills

- Skills to get into the details, proofread and edit content before publishing

- Understand UI/UX design and other digital creative designs

- Having an analytic mindset to explore what type of customers are attracted to what content and then analysing a target market

- Ability to communicate the message in simple and beautiful language which will attract an - audience

- Experience in creating and publishing new contents periodically at a steady pace

- Ability to match up with fast-paced work life

- Excellent IT skills Proficiency with Microsoft Office suite, especially excel and PowerPoint

- Ability to work efficiently maintaining high quality and accuracy

- Goal-oriented and customer-oriented

- Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets

- Ability to pay attention to detail along with having a creative mind

- Developed team working skills to collaborate with various departments and work in alignment with them

- Ability to maintain consistency in their content writing

- Excellent time management and planning skills to ensure deadlines are met.

- Experience in creating content for a variety of products or services across various industries.