Director at Lead Search
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Consumer Engagement Manager - Retail Segments (3-5 yrs)
Segments - Consumer Engagement Manager (Retail)
Role & Responsibility:
- Responsible for consumer engagement (marketing execution) within the Organised Retail category - personalised commerce and consumer engagement business
- Developing consumer engagement strategy and implementing the same for the category and its accounts/partners.
- Develops annual consumer engagement program calendar for all accounts/partners in the category, leveraging insights and seasonal trends.
- Responsible for offers strategy and tactical campaigns to drive consumer acquisition and retention KPIs for the program, across the category and its accounts/partners
- Leads consumer acquisition via direct marketing and channel activation activities, across the category and its accounts/partners. Translates overall acquisition KPIs to achievable operational initiatives within account teams and oversees their implementation through account managers.
- Drives coupon and points redemptions through targeted marketing campaigns, across Organised Retail category and its accounts/partners. Designs appropriate offers/promotion to drive redemption volume and deliver value to customers.
- Conceptualizes and deploys tactical marketing initiatives with partner merchants at the point-of-sale to deliver higher consumer engagement with JioPrime.
Candidate Qualification and skill sets:
- BE/ BTech, MBA from a premier Tier 1 institute
- Should have 3-5 years of experience in consumer engagement campaigns including hands on knowledge of tactical performance marketing campaigns, and in leveraging customer data, technology, and marketing strategy for campaigns planning and execution
- Must be at ease with data science that impacts business/marketing ROI
Target Industries & Companies:
- Organized Retail Chains - Shoppers Stop Group, Future Group, Tata Group, Landmark Group, Arvind Group, Aditya Birla Group
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