Responsibilities :

Marketing Outreach : 

- Planning campaigns for marketing products and services in collaboration with sales and product teams. Campaigns will need to be planned keeping in mind target audience needs and our own messaging. Campaigns can include offline events as well as online activities such as webinars, mailers etc.

- Tracking campaigns/marketing activities for effectiveness and further improvement.

- Working with channel partners to plan and execute joint marketing campaigns and activities.

- Managing our activities with industry forums to improve our thought leadership and brand awareness.

- Identifying new target markets and developing strategies to communicate with them.

- Preparing, managing and tracking marketing plans and budgets. Preparing reports for the team on a monthly/quarterly basis.

Marketing Collateral and Content Management :

- Managing the content, design and production of marketing material including brochures, presentations, videos, flyers, e-invites, online content for website as well as social media etc.

- Updating and enhancing the collateral at regular intervals in consultation with sales and product teams.

- Working with sales and design team to ensure that the material is designed and produced within timelines and budget.

- Industry and Competition Analysis 

- Monitoring and analysing market trends.

- Studying competitors' products, services and marketing strategies.

Event Management :

- Planning and providing support for business events including conferences, trade shows, industry events, client and partner engagement events and other social meetings from time to time.

- Event planning will include end to end management of content, logistics, liaising with external partners as well as internal teams such as marketing and admin to deliver the event.

- Preparing and maintaining a calendar of events and awards that we need to participate in or sponsor.

- Managing annual gifting process for clients, partners and internal stakeholders.

- Website and Social Media Management

- Maintaining and upkeep of the website with relevant up-to- date data and support with content writing.

- Creating and maintaining a quality content/post calendar for social media sites such as Twitter, LinkedIn to promote products and services.

- Regular tracking and monitoring of website and social media to enhance messaging.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.