Manager at Conneqt Business Solution
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Conneqt Business Solution - Assistant Vice President - Marketing/Branding/Lead Generation & Digital Media Marketing (12-17 yrs)
AVP- Marketing (Branding, Lead Generation and Digital Media Marketing)
About the Role :
- Conneqt is looking for a Head of Marketing to lead all marketing activities from social media and digital campaigns to advertising, creative projects and more.
- As our Head of Marketing, your responsibilities will include strategizing to establish our brand and setting short-term and long-term department goals that promote higher profitability and competitiveness. He should lead all marketing activities from social media, digital campaigns to advertising, creative projects and more.
Responsibilities :
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.
- Handle demand generation team which should continuously feed new leads through cold calling, website, and other modes.
- Lead team for content creation in the focused areas of strategic growth
- Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.
- Set, monitor and report on team goals.
- Design branding, positioning, and pricing strategies.
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).
- Analyze consumer behavior and determine customer personas.
- Identify opportunities to reach new market segments and expand market share.
- Craft quarterly and annual hiring plans.
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate marketing efforts with internal teams and agencies to achieve marketing goals.
- Participate in the quarterly and annual planning of company objectives.
Skills and Requirements :
- Work experience as Head of Marketing or AVP Marketing, preferably within our industry.
- Experience running successful marketing campaigns.
- Knowledge of web analytics and Google Adwords.
- Experience with CRM software.
- Experience in IT / ITES industry and focus on India Geo.
Other Qualifying Skills :
- Leadership skills with the ability to set and prioritize goals.
- Analytical mind and the ability to think quickly on your feet.
- Effective communication skills.
- Masters in Management or relevant
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