ABOUT THE DIGITAL MARKETING/PAID ADS SPECIALIST POSITION :

We're looking for a Paid Ads Specialist to join our Marketing team in India. You'll work on a cross-functional and cross-continent team of content creators, graphic designers, digital marketers, and business leaders to drive lead conversion and strengthen.

Are you passionate about Facebook, Instagram, Google, and LinkedIn marketing? Are you passionate about personal and professional growth and learning new skills? Do you have proven experience in digital marketing and paid ads? If you answered yes to the above-mentioned, we'd love to hear from you!

Roles and Responsibilities :

- Manage paid acquisition channels like Google Ads, Instagram and Facebook Ads. Analyze the results and optimize individual campaigns.

- Execute campaigns for different stages of buyers journey to drive conversions.

- Optimize campaigns by refining keywords, ad copy, landing pages, and A/B tests.

- Work closely with graphic designers and content marketers to align paid search goals.

- Be responsible for the ROI of dozens of campaigns you execute.

- Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS.

- Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.

- Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.

- Document findings in a structured way to contribute to the company's global knowledge base.

- Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.

Qualification & Skills :

- Self-starter, fast-learner, and hard-worker with strong attention to detail.

- Strong work ethic, high integrity, and a team-player with positive attitude

- Bachelors degree and relevant certifications; MBA strongly preferred.

Desired Candidate Profile :

- Preferred candidates from ICSE/ISC or CBSE Board.

- Excellent written and spoken communication skills (English proficiency).

- 5+ Years experience in Google Ads, Paid Ads, facebook, instagram ads, SEO, performance marketing optimization.

- In- depth knowledge and understanding of Social platforms (Facebook, Twitter, Google, Pinterest etc) and lead generation.

- Analyze and improve existing onsite SEO as per the standard practices.

- Working on link building strategies and experience on white hat SEO.

- Experience in content marketing. Candidates who have worked on content websites in past with proven results will be given preference.

- Ability to analyze, show competitive keyword ranking on search engines like Google and Yahoo.

- Achieving monthly targets in terms of keyword ranking and organic traffic.

- Should have knowledge of Google Analytics and Google Webmaster Tools.

- Manage and maintain updates for large keyword lists.

- Prepare detailed strategy reports.

- Review and analyze the website to find areas of improvement.

Perks and Benefits :

- A chance to work in MNC company (IT) and career growth.

- Salary - Negotiable/ Best in industry.

- A chance to work in a fun cross-functional global environment Competitive compensation.

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