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20/05 Vinita Pawar
Executive Recruiter at Forward Eye Technology

Views:45 Applications:37 Rec. Actions:Recruiter Actions:3

Communication & Branding Specialist - IT (5-10 yrs)

Bangalore Job Code: 326510

We are seeking a dynamic and experienced Communication & Branding Specialist to join our team. The ideal candidate will possess a strong background in corporate communication, branding, and public relations, specifically within the IT industry. This role requires a strategic thinker with excellent communication skills and the ability to develop and execute effective branding and communication strategies that align with our company's objectives.

Key Responsibilities :


Corporate Communication :


- Develop and implement comprehensive corporate communication strategies.


- Create and manage content for internal and external communications, including newsletters, press releases, corporate announcements, and reports.


- Ensure consistent messaging and branding across all communication channels.


- Collaborate with executive leadership to convey key corporate messages.


Branding & Public Relations :


- Develop and execute branding strategies to enhance the company's image and market presence.


- Manage public relations activities, including media relations, press conferences, and events.


- Build and maintain relationships with media outlets, industry analysts, and other key stakeholders.


- Monitor and analyze media coverage to measure the effectiveness of PR efforts.


IT Industry Focus :


- Leverage industry-specific knowledge to create relevant and impactful communication materials.


- Stay updated on industry trends, competitor activities, and market developments.


- Develop targeted communication strategies to address the needs and interests of IT industry stakeholders.


Content Creation & Management :


- Produce high-quality content for various platforms, including websites, blogs, social media, and marketing materials.


- Oversee the production of multimedia content such as videos, infographics, and podcasts.


- Ensure all content aligns with the company's branding guidelines and communication objectives.


Collaboration & Coordination :


- Work closely with marketing, sales, product development, and other departments to ensure cohesive communication strategies.


- Coordinate with external agencies and vendors as needed.


- Manage communication budgets and allocate resources effectively.


Qualifications :


- Bachelor's degree in Communications, Public Relations, Marketing, or a related field.


- Minimum of 5 years of experience in corporate communication, branding, and PR within the IT industry.


- Proven track record of developing and executing successful communication and branding strategies.


- Strong understanding of the IT industry and its unique communication needs.


- Excellent written and verbal communication skills.


- Proficiency in using communication and marketing tools, including social media platforms, content management systems, and analytics software.


- Ability to manage multiple projects simultaneously and meet tight deadlines.


- Strong interpersonal skills and the ability to work effectively in a team environment.


Preferred Skills :


- Master's degree in a related field.


- Experience with digital marketing and SEO.


- Knowledge of graphic design and multimedia production.


- Certification in corporate communication or public relations

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