Specialist - Email Marketing

- New York Shirt Company is pioneer in eCommerce selling t-shirts and other products in US. We deliver happiness products spreading happiness in the lives of our customers.

- Our goal is to deliver high quality, lower cost apparel and related products to everyone in US.

YOU WILL:

- Own the strategy and execution of some of our key customer-facing channels including email and SMS, with a focus on driving user acquisition, activation, and engagement.

- Own and maintain organization and management/connection systems of customer databasesPlan and manage the execution of campaigns targeting both leads and customers.

- Collaborate closely with the brand marketing team to develop rich content that resonates with customers at each stage of their lifecycle.

- Partner with Growth engineering to identify and implement technology to amplify the impact of our marketing channels.

- Track, analyze, and interpret key performance metrics to maximize response, scale and efficiency.

- Learn what it takes to build a world-changing startup, both by osmosis and through constant interaction with the Growth team.

YOU ARE :

- Customer-Obsessed. You are deeply empathetic, constantly putting yourself in the shoes of our potential members.

- Creative. Youre curious. Youre always learning. You dont need to be asked to think outside of the box.

- Hyper-Organized. Quite simply, you get things done. You achieve results on time and on deadline while communicating progress along the way.

- Entrepreneurial. Youre a self-starter who loves to own things end-to-end. You dont ask for permission; youre too busy making things happen. Solutions-Oriented. You dive into the details to uncover the optimal solution.

- Collaborative. You bring great ideas to the table and seek out how to include others to make your ideas even better. People value your opinions and love that you respect theirs. Impactful. Youre deeply mission-driven. You think theres more to life than software that enables puppy ears to be superimposed in photos (we concede those are cute).

YOUR EXPERIENCE :

- 3-5 years experience in growth marketing, engagement marketing, CLC management, email marketing, CRM, or customer acquisition.

- Experience in development and execution of customer relationship management campaigns

- In-depth understanding of customer acquisition, including channels and trends

- Understanding of customer lifecycle development and proper messaging surfaces

- Experience with marketing automation + email/CRM tools a strong plus (ie. Klaviyo or others.)

- Experience working with and negotiating with vendors/salespeople

- Background with copywriting, design and/or front end coding (HTML, etc) a plus

- Excellent written and verbal communication skills

- Strong analytical skills

- Startup experience a plus

Job Type : Full-time

Salary : 350,000.00 to 800,000.00 /year

Pay may depend on skills and/or qualifications

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