Collegedunia - Manager - Marketing (1-5 yrs)
Collegedunia is an education portal, matching students with the best colleges in India abroad. We help in college research, exam prep tips, application process & also provide insights on-campus life.
Launched in 2014, we are the highest ranked portal by SimilarWeb in education. We have also been awarded as - Best Educational Portal- by IAMAI in 2017, and listed by TechinAsia as - Top 100 Startups in Asia.
Collegedunia is fuelled by the energy of over 450 individuals having an average age around 25 years. The talent pool comprises data analysts, engineers, designers, writers, managers, marketers, which is increasing at 10% every month
About your new job responsibilities!!
- You will be a part of the central team that works directly with the founders on solving interesting enlarge-impact problems across the organization.
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Brainstorms new and creative growth strategies through digital marketing.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Involved in Customer Retention an Customer Acquisition.
- Analyzing day to day traffic and taking initiatives for traffic increase and improving conversion.
What Makes You A Great Fit :
- Experience in handling a team of at least 10 people or more.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Creating and maintaining client relationships
- Coaching and subordinate involvement
- Managing processes
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Able to develop budgets
- Familiar with financial planning and strategy
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