Collegedunia - Manager - Digital Marketing (1-3 yrs)
- Plan, own and execute all digital marketing initiatives including but not limited to Facebook Marketing, SEM, affiliates and display advertising campaigns.
- Plan, execute, and measure experiments and conversion tests.
- Write, launch and optimize ad-copy through an always-be-testing approach.
- Perform ongoing keyword discovery, expansion and optimization.
- Measure and report on performance, and assess these against goals such as ROI and KPIs.
- Optimize spend and performance based on trend insights.
- Organize and structure ad campaigns and accounts for maximum positive performance results.
- Brainstorm new creative growth strategies.
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