Collegedunia - Content Strategist (1-3 yrs)
Content Strategist
Every year, we have car-manufacturers bringing us an ever increasing number of new cars. With so many cars to choose from, buyers are left with a lot of guesswork. Eventually, purchasing a car becomes a difficult and time consuming process.
Buying a car is a big decision. Whatever you are buying requires a considerable amount of money, to be spent. So, it is very important that you buy something that you won't regret later. With our expert team and analytical approach towards different types of cars, we are here to find you a ride that you will be able to develop a bond with.
Our aim is to provide the buyers with a one stop destination for everything they need to know before buying a car.
We're looking for Content Strategists who have a knack for cars and can create compelling content backed with data and facts. In this role, you will be responsible for crafting content that is alluring and targets recent trends in the Automotive Industry. Research and analyse the US car market for the trends and frame your articles/content around it. If there is a new auto show, you should know about it. For e.g. If BMW is lowering its car prices, you should know why?
We need modern-day hustlers who can slang great content in the form of story-telling and loves to optimize copies in different formats such as blog posts, infographics, tweets etc.
Designation : Content Strategist
RESPONSIBILITIES :
- Ideate, plan and develop excellent copies for branding, skyscraping and media consultations.
- Curating persuasive and eye catching content for social media.
- Producing creative ideas for innovative campaigns.
- Always be at your witty best. We are counting on you for this.
- Marketing communications for all Automotive events.
- Developing content / media relations.
SKILL SET:
- Excellent communication skills - written & spoken.
- Talented writer and a Grammar Nazi with a hint of liberalism.
- Previous work experience of 1 or more year(s) in content writing.
- You are driven by results and display leadership skills.
- Well aware of current trends in the Automotive industry - always be on lookout for competition, market analysis, new launches, upgrades and events.
- Brownie points for you if you have prior Social Media Management Experience.
- Previous Automotive industry exposure is a plus.
- You like a fun, cool start-up working environment with a fast growing team.
- Prior work experience in graphic design.
- Passionately curious.
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