Collegedunia - Associate - Search Engine Optimization (0-1 yrs)
Job Description
- Tracking, reporting and regularly analysing web analytics data and the various search engine marketing (SEM) campaigns
- Managing campaign costs, ensuring that budgets are not exceeded, calculating monthly campaign costs, and taking other necessary steps to adhere to the budgets
- Optimising website copy and landing pages for SEM
- Undertaking regular keyword research, expansion, and refinement of keyword lists
- Researching the SEO efforts of competitors
- Developing and executing off-page SEO through link building
- Working with the website development team to ensure best practices are deployed
- Working with the content marketing teams to ensure SEO integration in all content creation and programming
Requirements :
- Btech Freshers
- Knowledge of pay-per-click (PPC) campaigns across various search engines such as Google, Bing, etc.
- A detailed understanding of performance marketing, lead conversion and online customer acquisition.
- Mastery of various website analytics tools such as Google Analytics, Net Insights, and WebTrendsa.
- Understanding of languages such as HTML, CSS, and JavaScript development and the challenges
- A knack for remaining updated with the latest SEO trends and best practices.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
