About your new company!!

Collegedunia is an education portal, matching students with the best colleges in India abroad.

We help in college research, exam prep tips, application process & also provide insights on-campus life.

We have multiple product lines as follows:

- Collegedunia.com (https://collegedunia.com/)

- 3DOT14 Digital (HTTPS://3DOT14.CO/)

- Zoutons.com (https://zoutons.com)

- Car hp (https://www.carhp.com/)

- Frizza (https://frizza.in/)

- Kickcash (Kickcash)

This role is specifically for our ecommerce vertical Zoutons. Since we are planning to expand our horizons for Zoutons, we are looking for people with experience and excellent knowledge of Digital Marketing.

More about ZOUTONS Our Journey :

Found in 2013, Zoutons is a leading international coupons and deals website with a global focus. It has emerged to be one of the most trusted brands and a known name in the affiliate E-commerce industry. Here, at Zoutons, members strive hard to provide the most authentic deals to their customers.

WHY ZOUTONS?

Our USP inherits in providing an effortless shopping experience to our customers and providing a comprehensive listing of discount coupons and offers from top brands under one roof. Each and every store on the website is regularly updated with the latest coupons and deals ensuring the content is fresh and verified. COLLEGEDUNIA.COM || JOB DESCRIPTION || ADWORDS SPECIALIST

MARKET GROWTH:

Zoutons has penetrated into the markets of the US, UAE, and India acquiring traffic from the same. Starting with the Indian market, we have positioned ourselves as the 2ND largest coupon website in India.

WHAT DO WE OFFER?

With a team of highly driven professionals, up to the minute deals from over 1000 advertisers are incorporated timely without compromising on the quality content. Also, to get hold of the best ongoing deals, sales, and offers, Zoutons renders descriptive blogs and news to make sure their users are provided with all the necessary details of any ongoing or upcoming online sale.

About your new job responsibilities!!

- Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.

- Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.

- Manage and maintain updates for keyword lists.

- Provide creative copy suggestions

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

- Monitor and evaluate search results and search performance across the major search channels. 

- Optimize the campaigns regularly for improving the performance. 

- Identify trends and insights, and optimize spend and performance based on the insights.

- Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.

- Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements.

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

What Makes You A Great Fit :

- Experience in digital marketing; minimum of 1 year of experience required

- Experience and success with Google AdWords

- Experience and success with Social Media Ads (Facebook, Instagram)

- Experience in Search Engine Optmiztion (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).

- History of achieving strong ROI for clients

- Ability to analyze data to optimize for strong performance

- Ability to conduct keyword research, analysis and new keyword opportunities for clients

- Stay informed with Paid Search industry best practices, new trends and technologies, and platform updates

- Ability to work in a fast paced, open, and challenging environment

- Excellent English verbal, written and communication skills

- Working knowledge of digital advertising technology, including: targeting, smart shopping campaigns, remarketing, conversion tracking, and more

- Proficiency in MS Office

- High proficiency with Google Analytics, Bing Analytics and other website analytics software

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