HR at Collegedekho.com
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CollegeDekho.com - Search Engine Marketing Role (4-8 yrs)
Job Description:
As a Digital Marketing Specialist, your role will be to manage online campaigns running various platforms (Social, Search and Display) and ensure the delivery of an effective and profitable service. Digital Marketing Specialist will also liaise with the Creative team, Tech team and Ops team to ensure proper optimization in campaigns and maintaining a smooth workflow.
Major responsibilities and Requirements will include:
- Setting up, managing and optimizing PPC campaigns of various clients on Google, Bing and other 2nd tier search engines.
- Should be having the knowledge to implement and monitor conversion tracking in Google Analytics using Adwords and other CPC/PPC campaigns.
- Candidate should know how to place conversation tracking, analytics, remarketing etc through GTM .
- Need to have previously worked on high volume campaigns on Google, Facebook and other online marketing platforms.
- Maintain and monitor keyword bids, account daily budget caps, impression share, quality score and other important account metrics.
- Provide strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Strong Campaign Optimization and analytical skills and well versed with excel sheet functionalities.
- Regularly monitor the performance of online marketing campaigns of clients & reporting.
To be considered for this position, you will :
- Have worked for an Advertising Agency for at least 3-5 years in a similar role.
- Have managed one or several accounts and proven delivery of successful results.
- Have the ability to present and propose solutions to your team and client
- Have solid planning and organizational skills with the ability to perform multiple tasks at any given time.
- Have a good understanding of the Digital advertising industry.
- Must be a team player and have good learning attitude.
- Google ad words certified professional (preferred).
- Should have good hand on excel formulas & Calculations.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
