Assistant Manager at College Dekho
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CollegeDekho - Campaign Marketing Role (1-4 yrs)
Key Responsibilities
- Manage end-to-end campaign execution, from campaign planning and budget allocation to ad creation, targeting, and optimization.
- Conduct in-depth data analysis to identify key trends, insights, and opportunities for optimization.
- Utilize analytics platforms and marketing tools to monitor campaign performance and ROI.
- Implement A/B testing and other experimentation methodologies to optimize campaign elements such as ad creatives, messaging, targeting parameters, and landing pages.
- Collaborate cross-functionally with the creative team, product team, and other stakeholders to develop compelling marketing assets and messaging that resonate with our target audience.
- Stay abreast of industry trends, best practices, and emerging technologies in performance marketing.
- Continuously seek out opportunities to innovate and improve our marketing efforts.
- Provide regular performance reports and insights to management, highlighting key metrics, trends, and actionable recommendations for improvement.
