Talent Acquistion at College Dekho
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College Dekho - Search Engine Optimization Role (5-8 yrs)
Search Engine Optimization
- CollegeDekho.com is a disruptive technology education company offering both B2B and B2C solutions. The main offerings in the B2C model includes providing end-to-end admission solutions to students and the B2B model includes offering Digital Marketing Solutions (DMS) to clients. With over 35000+ colleges in its database,
- CollegeDekho.com is one of the most promising start-ups in India in 2015.
- CollegeDekho.com is a unique universities discovery platform, which connects education seekers with education providers, at the same time offering information about colleges, courses, entrance exam details, admission notifications, and changes in exam pattern, scholarships and all related topics.
- CollegeDekho.com is a portal designed to answer all curiosities and questions a student might pose while trying to select an institution offering higher education. Additionally, CollegeDekho.com is on its way to create the first ever video platform for each of these colleges pan India, including customized apps. What also adds to the uniqueness of CollegeDekho.com is its foray into higher education abroad through the newly launched Study
- Abroad website. Come and join the revolution!
Roles and Responsibilities :
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
Requirements :
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo)
- Candidate Should be Graduate or Post Graduate
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