Talent Acquistion Consultant at CoinDCX
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CoinDCX - Campaign Specialist (0-2 yrs)
Job Responsibilities :
- Drive day-to-day execution of CLM campaigns by coordinating with relevant teams and stakeholders.
- Work on user flows and automated journeys to create drip campaigns, behavioural campaigns etc.
- Define the campaign architecture on relevant channels (email, push, SMS etc) to drive engagement
- Manage campaign calendar, roadmap, milestones, deliverables and results across functions.
- Ensure adherence to performance metrics, analytics and review mechanism by respective teams
- Partner with the content, brand and other relevant team to build and execute campaign strategies.
- Work closely across teams to track and report on engagement and funnel metrics and publish campaign KPI regularly with different stakeholders.
- Successfully manage multiple campaigns working simultaneously and improve campaign workflows and resolve execution roadblocks
- Continuously assess and report on the results of campaigns and implement improvements where necessary
Skills :
- 1-2 years of work experience in campaign creation and execution roles.
- Experience in end-to-end campaign management on marketing automation tools like MoEngage, CleverTap, Webengage etc
- Excellent interpersonal and organizational skills. Experienced in building spreadsheets and playbooks, share timelines and create, execute and analyse the campaigns.
- Good understanding of marketing levers and sub functions
- Understands basic retention loops, segmentation, and churn
- Strong command of all marketing communication channels like Push, E-Mail, SMS, etc.
- Strong verbal and written communication skill
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