About the Company:

Research has proved that providing employees with fresh coffee and tea increases productivity in any office. A vending machine, which dispenses fresh coffee at the touch of a button, thus becomes an absolute necessity.

Recognizing the huge potential, Coffee Day Beverages embarked on a dynamic journey to become the largest - fresh milk - roasted coffee beans- vending chain with a distinct brand identity of its own. Today, we have become the largest player in the segment with over 60,000 installations across the country. And, we continue to grow! We have made freshness an integral part of the vending machine proposition. The best ingredients are used and strict quality checks are performed to ensure consistent quality of the coffee beans. This enables us to deliver the satisfaction of a freshly brewed cup of beverage. Our reach extends across the length and breadth of the country.

Locations including airport lounges, railway stations, road transport hubs, petrol stations, malls, corporate, offices, schools, colleges, hospitals, restaurants and hotels.

We need a person who has experience in the similar field as mentioned below. Also the most important skillset will be of a person who has launched brands & have done trade marketing & marketing for a new brand. Looking for someone with 5 to 10 years of experience in this domain & have handled national or regional marketing budgets. Also someone who has lead teams.

Digital Campaigns

1. Through knowledge of Digital platform activation - FB, Insta, etc

2. Online Campaigns keeping experience in view

1. Like selfie & win

2. Augmented reality

3. Video adds on YouTube

4. Influencer campaigns

5. Connecting all BTL campaigns & sponsorship via digital to increase engagement with the brand.

6. Product placements in online videos and series.

7. Experience with radio & Media

On-ground Marketing Campaigns:

1. Associate with events in on premise

2. Associate, design & execute events on On Premise, Off Premise, Corporates & Colleges

3. Design & Execute, Launch campaign across a city

4. Design & Run Student campaigns across colleges

5. Design & Sampling drive across various major events & festivals

6. Design & Run programs like student brand manager program, associate with musical metal bands for a program etc.

7. Design & Execute retail campaigns

8. Design & Execute On premise campaigns

9. Promotions during launch

10. Promotions during special days

11. Design & execute merchandise for consumers.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.