Digital Marketing Manager

Pune, India

About Us

Coditation Systems was founded by a serial entrepreneur, and a team of young talented technologists, some of whom have grown to spearhead the organization. With its inception in 2016, we became a boutique technology services and solutions firm specializing in Machine Learning & AI, Data Engineering, and Cloud. We have a team of ninja architects, data scientists, data engineers, and software engineers having decades of collective experience of applying emerging technologies to build cutting edge software products.

What are we looking for?

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing manager will work with the marketing team, supporting teams (such as programmers), and creative teams to launch campaigns on time.

A Day in the Life

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with sales and internal teams.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

What you- ll need

- Bachelor's/Master's degree in marketing or a related field with 3-4 years of experience

- Proven working experience in digital marketing.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

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