Job Description - Social Media Manager

Coding Ninjas is looking for a Social Media Manager. This role is ideal for a dynamic, proactive individual with excellent communications skills - this role will involve the management of a wide spectrum of social media and campaign marketing activities to increase our brand presence organically.

As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts.

Working in a dynamic environment, you will be responsible for measuring, maintaining and improving the quality of our content outreach programs. You must be an out of the box thinker with an excellent command over the English language.

Role and Responsibilities:

- Develop, implement and manage our social media strategy. Work with brand to create and implement social media strategies monthly/weekly. Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives

- Define most important social media KPIs

- Manage and oversee social media content.

- Measure the success of every social media campaign. Oversee day-to-day management of campaigns and ensure brand consistency. Ensure brand consistency in copy through tone, voice and terminology

- Stay up to date with latest social media best practices and technologies

- Use social media marketing tools such as Buffer

- Work with copywriters and designers to ensure content is informative and appealing

- Collaborate with Marketing, Sales and Product Development teams

- Monitor SEO and user engagement and suggest content optimization

- Communicate with industry professionals and influencers via social media to create a strong network

- Facilitate scaling brand and company awareness through various social media channels

- Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience

- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn

- Ensure progress on all platforms by using analytical tools such as Google Analytics and others

Requirement and Qualification:

- Minimum 5 years of experience as a Social Media Specialist or similar role

- Bachelor's degree in business, marketing, journalism, public relations or related field

- Social Media Strategist using social media for brand awareness and impressions

- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices

- Understanding of SEO and web traffic metrics

- Experience with doing audience and buyer persona research

- Good understanding of social media KPIs

- Familiarity with web design and publishing

- Excellent multitasking skills

- Great leadership skills

- Critical thinker and problem-solving skills

- Team player

- Good time-management skills

- Great interpersonal, presentation and communication skills

About Coding Ninjas:

Coding Ninjas is one of the largest online coding EdTech company in India, founded in 2016. Founded by Ankush Singla, Kannu Mittal, Dhawal Parate, with IIT and Stanford background, and experience of working in Amazon, Facebook, Cars24, and other top startups in India. As pioneers in EdTech, Coding Ninjas is on its path to become the de facto coding education company in India for college students., with focus on teaching programming courses to college students. Coding Ninjas has a market leadership position in India today and teaches 20,000+ students annually. The company recently announced a USD 5.2 Million Series A investment from Info Edge (naukri.com) which will be deployed in scaling the business across both in India and in international market.

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