Job Description

Coding Ninjas is looking for a data-obsessed, dynamic, hands-on Email Marketing / Marketing Automation Manager to deliver on-brand, on-strategy execution of creative concepts consistent with the company's standard, aesthetic and voice.

You are a hands-on, flexible contributor who is comfortable operating in a fast-paced relationship culture. You are skilled in operating at both a strategic and tactical level, with experience to translate vision to execution.

Responsibilities : 

- Create email marketing campaigns to promote products or services.

- Implement best practices, including guidelines for emails, campaigns and nurture programs

- Ensure marketing message is conveyed clearly and delivered properly to prospects.

- Ensure messages are sent in proper form and template.

- Proofread emails for clarity, grammar, and spelling.

- Develop a personalization strategy.

- Include specific graphics, incentives, and detailed descriptions.

- Review messages for brevity.

- Ensure messages are mobile-friendly.

- Track and analyze direct and interactive marketing campaigns.

- Implement testing methodologies (e.g. A/B testing) on email campaign elements to improve conversion rates (CTR, Open, CTOR)

- Measure, report performance and audit all email campaigns, SMS and push notifications . and assess against goals (ROI and KPIs)

- Use statistical analysis and reports to create campaigns.

- Manage email deliverability (bounce/unsubscribe), database hygiene, subscription management

- Collaborate closely with social, creative, product, and marketing teams to ensure comprehensive program development

Skills and Qualifications

- Bachelor's degree

- Minimum 6 years of experience in email marketing / marketing automation; knowledge of HTML and CSS a plus

- Experience with an email service provider or marketing automation tools like like SendInBlue, Webengage, Moengage etc.

- Ability to create and drive email marketing strategy calendar integrated across channels

- Ability to write ad copy, subject lines, and short form articles

- Experience with data retrieval, conversion, analysis and insight generation

- Self-starter and detail-oriented with the ability to meet deadlines

- Ability to analyze data and present recommendations

About Coding Ninjas

Founded in 2016, Coding Ninjas has bootstrapped its way to multi-million dollar revenue and has recently closed Series A funding with Info Edge. Founded by Ankush Singla, Kannu Mittal, Dhawal Parate, with IIT and Stanford background, and experience of working in Amazon, Facebook, Cars24, and other top startups in India. As pioneers in EdTech, Coding Ninjas is on its path to become the defacto coding education company in India for college students.

Come and make an impact in shaping our country's future!

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