Human Resource Management at Codeyoung
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Codeyoung - Specialist - Search Engine Marketing (1-4 yrs)
Job brief :
We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.
The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
Responsibilities :
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for paid search engine marketing campaigns.
- Perform ongoing paid keyword discovery, expansion and optimization.
- Research and analyze competitor advertising links
Requirements :
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing.
- Well-versed in performance marketing, conversion, and online customer acquisition.
- Up-to-date with the latest trends and best practices in search engine marketing. In-depth experience with bid management tools
- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Strong analytical skills and experience generating SEM reports
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
