HR Manager at Codeyoung
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Codeyoung - Pay Per Click Specialist (1-3 yrs)
About Codeyoung :
- Started by two passionate and visionary IIT graduates, with the vision to make every kid in the world to be problem solvers, creative leaders and innovators for the future. Our aim is to channelize and give purpose to the inquisitive and creative young minds by helping them discover and understand technology in the most organic manner while also being active contributors in developing technology than just being passive consumers.
- We offer coding courses to kids from Class 1st - Class 10th. Each module has a tangible project and the child is always actively - building- rather than passively learning.
- We want every kid in the world to code !
Job brief :
- We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.
- The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns.
- A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
Responsibilities :
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for paid search engine marketing campaigns.
- Perform ongoing paid keyword discovery, expansion and optimization.
- Research and analyze competitor advertising links
Requirements :
- Proven SEM experience and managing PPC campaigns across Google, Yahoo and Bing.
- Well-versed in performance marketing, conversion, and online customer acquisition.
- Up-to-date with the latest trends and best practices in search engine marketing In- depth experience with bid management tools
- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Strong analytical skills and experience generating SEM reports
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