- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns, Video Marketing, Branding and Lead Generation.

- Design, build, and maintain social media presence.

- Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

- Measure and report performance of all digital marketing campaigns for all respective clients and assesses against goals (ROI and KPIs) using various tools like Google Analytics, Insights, SEM Rush etc.

- Identifies trends and insights, and optimize spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Plans, executes, and measures experiments and conversion tests.

- Collaborates and trains internal teams to create landing pages and optimize user experience.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identifies critical conversion points and drop off points and optimizes user funnels.

- Complete digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

- Maintains digital marketing staff by orienting, and training employees.

- Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.

- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Digital Marketing Manager Qualifications/Skills :

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

- Creating and maintaining client relationships

- Coaching and subordinate involvement

- Managing processes

- Self-motivated yet customer-focused

- Proficient in marketing research and statistical analysis

- Able to develop budgets

Education and Experience :

- Bachelors or masters degree in marketing or a related field

- Proven working experience of 4+ years in digital marketing.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, Video, social media, and display advertising campaigns

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

- Working knowledge of ad serving tools

- Experience in setting up and optimizing PPC campaigns on all major search engines

- Experience in setting up and optimizing Google Adwords campaigns and Social Media Campaigns

- Experience in Ranking keywords and creating backlinks

- Strong analytical skills and data-driven thinking

- Knowledge of HTML, CSS, and JavaScript

- Up-to-date with the latest trends and best practices in online marketing and measurement.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.