Codeslab - Expert - Social Media Marketing (3-6 yrs)
Key Accountabilities :
- Implement successful bidding strategies
- Analyze and assess the performance of online advertising campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.
- Use statistical analysis to draw conclusions about marketing campaigns and make recommendations accordingly.
- Develop and maintain effective paid search campaigns - continually optimize through ad copy testing, keyword analysis, and bidding strategy
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm and execute new and creative growth strategies
- Create and execute marketing campaigns to increase retention of existing users
- Analyze the performance of all Marketing campaigns and suggest improvements
- Improve the overall performance by focusing on various stages in user journey (funnels)
- Responsible for delivering on key marketing KPIs
Ideal Profile/Applicant :
Strategic : Ability to deliver results in ambiguous situations with limited direction; follows through on action items without follow up; self-motivated and driven to create business value; entrepreneurial approach to problem solving; willingness to take calculated risks.
Analytical : Synthesizes complex or diverse information; collects and researches data; designs work flows and procedures; conceptualizes complex problems through sensible decisions.
Problem Solving : Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions;
Intelligent : Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas;
Job Specific Knowledge & Skills :
- Very strong analytical and problem solving skills.
- High level of experience working with Facebook Paid Advertising.
- High level of experience working with analytical softwares (e.g. Google Analytics / Tag Manager etc.)
- Proficient in Excel
- Experiencing in optimizing landing pages to improve conversions
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
