Job Summary:

We are looking for a dynamic and creative Digital Marketing Executive to drive our online presence and brand growth. The ideal candidate should have expertise in copywriting, graphic design, video content creation, performance marketing, social media management, and website optimization.

Responsibilities:

1. Copywriting:

- Write compelling and professional content in Kannada and English.

- Ensure content is persuasive, simple, and content-rich.

- Create content for webpages, blogs, social media posts, video descriptions, and email marketing.

2. Graphics Design:

- Create original, minimalistic designs following brand guidelines.

- Use tools like Canva, Figma, Adobe Photoshop, and Illustrator.

- Design hoardings, posters, banners, brochures, business cards.

- Develop visuals for websites, social media, Amazon pages, and display ads.

3. Video Content Creation:

- Write engaging video scripts.

- Capture and edit videos with audio, voice-overs, and subtitles.

- Publish videos on Facebook, Instagram, and YouTube.

- Create videos for education, information, and entertainment in various formats (long/short, portrait/landscape).

4. Performance Marketing:

- Manage ad campaigns on Amazon, Google, and Meta (Facebook & Instagram).

- Optimize ad budgets for a defined audience and deliver measurable results.

- Track performance and provide detailed reports on ROI and key metrics.

5. Social Media Management:

- Develop content ideas and create engaging posts.

- Publish and advertise content across Google, Facebook, Instagram, LinkedIn, WhatsApp, YouTube, X (Twitter), etc.

- Handle responses, reply to comments/messages, and escalate issues when necessary.

6. Website & SEO Management:

- Regularly update website content based on the latest trends and business needs.

- Maintain domain, hosting, CMS, and security.

- Implement SEO best practices for improved ranking and visibility.

- Work with HTML, Shopify, and WordPress for content and structural improvements.

7. Tools & Vendor Management:

- Utilize graphics designing, social media, AI, SEO, analytics, and software tools.

- Coordinate with external vendors providing marketing services.

Qualifications:

- Education - Graduation Degree

- Experience - 5+ years in Digital Marketing role

- Gender - Male

- Age - 25 to 35 years

- Location - Anywhere

- Language - English and Kannada

Skills Required:

Technical Skills:

- SEO & SEM (Google Search Console, Google Ads, keyword research)

- Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube, X, WhatsApp)

- Content Writing (Kannada & English)

- Graphic Design (Canva, Photoshop, Illustrator, Figma)

- Video Editing (Premiere Pro, CapCut, Final Cut Pro, InShot)

- Website Management (WordPress, Shopify, HTML, CMS)

- Performance Marketing (Amazon Ads, Google Ads, Meta Ads)

- Analytics (Google Analytics, Facebook Insights, A/B Testing)

Soft Skills:

- Creativity & Innovation

- Copywriting & Storytelling

- Problem-Solving

- Project & Time Management

- Communication & Collaboration

Knowledge Required:

Marketing & Branding:

- Digital marketing strategies & trends

- Customer behavior & engagement techniques

- Brand positioning & messaging

SEO & Digital Advertising:

- On-page & off-page SEO best practices

- PPC campaigns & budgeting

- Conversion Rate Optimization (CRO)

E-commerce & Website Management:

- Shopify & Amazon Seller tools

- Product listing optimization

- Domain, hosting, and security basics

Attitude & Work Ethic

- Proactive & Self-Motivated - Takes initiative, learns continuously, and adapts to new trends.

- Detail-Oriented - Ensures quality in content, design, and campaigns.

- Analytical Mindset - Uses data to make informed marketing decisions.

- Growth-Oriented - Willing to upskill and experiment with new strategies.

- Customer-Centric - Understands customer needs and creates engaging content.

Working Conditions

- Working from Monday to Saturday, Sunday holiday

- 9:00 am to 6:00 pm

- Work from Cocoguru office is preferred, Remote working is also fine

- Report to Managing Director

Compensation

- Fixed Salary defined in terms of CTC

- ESI, PF as applicable

- Paid Leaves

Introduction to Cocoguru

Cocoguru are manufacturers of pure coconut oil from Puttur. Varieties of coconut oil like Roasted and Cold Pressed are made. They are suitable for cooking and available in consumer packs like pouch, bottles and cans. Oil fried snacks like Banana Chips, Murukku, Nippattu etc are made from coconut oil and sold in pouches. Manufactured at a modernised unit at Kallarpe, Puttur distributed in general stores and super markets at coastal and malnad districts of Karnataka and Bengaluru city. Products are also sold in major ecommerce portals like Amazon, Flipkart and Jiomart all over India.