Head HR at CLXNS Technologies Pvt. Ltd
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CLXNS - Manager - Digital Marketing (5-6 yrs)
Here's What You Got to do:
- Managing Digital Media planning across social, Programmatic and E-commerce platforms.
- Develop digital media plans and approach basis consumer insights and digital media dynamics.
- Work on Media Strategy & Planning for various brands
- Define campaign KPIs.
- Create and enhance cross department relationships that drive them to deliver exceptional performance with best effective ROI.
- Research and execute key aspects of the campaign such as audience research, account structure, etc.
- Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations
- Maintaining a high standard of operational excellence.
- Execute bidding strategies across brands from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPI's.
- Devise A/B tests to drive continuous optimization, bringing learnings in to future campaign activities.
- Measure and analyze results. Regular reports on what is working, what is not and propose adjustments to strategies and tactics.
- Understand organizational and product goals and map them to specific project deliverables.
- Partner with other digital channels to align overall strategy and message.
- Responsible for managing marketing spend to ensure budgets are spent accordingly without under/over-delivery.
- Review campaign performance.
- Implement digital & social media marketing plans and ensure flawless execution.
- Work closely with the departments on a day-to-day basis to ensure optimization of the campaigns both from an audience as well as creative optimization standpoint
- Facilitate development of team members through on - the-job coaching and initiate developmental training
- Work in a cohesive manner with internal stakeholders.
Here's What Need to do:
- Experience in handling multi brand digital clients across categories
- Keeping abreast of current industry communication / media thinking
- Strategic innovation & creativity skills, excellent presentation skill
- Analytical skills - both qualitative and quantitative
- Team Leader and positive attitude
- Excellent communication skills
- Ability to work independently and build own strong team of Digital Marketing
Desired Skillset & Qualification:
- Minimum 5 years- of digital media planning experience
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