Recruitment Head at Prahars Solutions
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Cluster Marketing Lead - FMCD (3-6 yrs)
1. The role exists to develop and implement a cluster marketing plan, manage and lead the cluster marketing team (if applicable for that cluster), seek input from specialist Marketing teams when required and provide two-way feedback between Cluster management and the Group Marketing Director.
2. The accountabilities and key activities of the Cluster Marketing Lead include but are not limited to:
Working with the Marketing Director to develop an overall marketing approach and plans in line with Group Marketing and local business needs
3. Initially support the development of the new Group Marketing function and manage any impacts at a Cluster level
Gain an understanding of the market and keep abreast of changes from the Commercial Director and sales team
Develop and prioritize marketing requirements across a number of markets, products and end-users that can then be aligned with local market conditions
4. Implement marketing effectiveness tools and measures in the Cluster
Work with Specialist Marketing teams to effectively implement campaigns and initiatives
5. Work with selected external partners within the cluster to implement aspects of the marketing plan
6. Provide two-way feedback between Cluster management and Group Marketing Director to improve Marketing activities and processes in the Cluster
7. Work with other Cluster Marketing leads on projects and initiatives
8. Jointly plan and manage cluster marketing spend Manage and develop members of the Cluster Marketing team (size of team will vary between clusters)
9. Must-have Skills
Marketing, plan, b2b
10. Preferred Skills
Export, consumer, domestic
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