Role/ Title: Inbound Marketing Lead

Working Partners: CEO

Location: 503-T Square Saki-Vihar Road Andheri East -Mumbai

Job Type: Full Time

Working Hours: 8.30 am to 5.30 pm (Monday to Friday)

Compensation: Competitive Salary

Experience Range: 1 - 5 years of experience

About CloudFronts: Headquartered in Mumbai, CloudFronts offers complete Dynamics 365 (CRM, Operations and Financials) implementations, Power BI Analytics and Azure Infrastructure services. Our Industry focused solutions like our Integrated Field Service solution are based on our experience deploying global customers with complex requirements on the Dynamics platform.

We are a Gold Cloud Platform, Gold Data Analytics, Gold Application Development and Silver Cloud CRM Microsoft Partner.

Spend a few minutes browsing our website www.cloudfronts.com to get to know us a bit more.

Main Purpose of this Role: As an Inbound Marketing Specialist at CloudFronts, you will be leading marketing team and partner with our sales teams with the goal to foster increased pipeline and revenue growth. You will be responsible for implementing Inbound Marketing strategy to significantly increase sales pipeline and assist with creating an inbound Marketing Strategy. You will oversee marketing strategy, executing marketing activities, delivering on social media activities, attracting site traffic, converting that traffic into new leads for the business.

Key Responsibilities:

- Plays a key role in CloudFronts lead generation strategy and identify new prospects to help grow our business.

- Optimizes lead acquisition processes and provides input for improvements.

- Grow new leads and optimize our marketing automation and lead nurturing processes via converting site traffic through calls-to-action, landing pages, and lead generation content.

- Project managing, coordinating marketing strategies and activities for CloudFronts. Executing various marketing tasks such as updating WordPress websites, running email campaigns, and managing social media profiles.

- Executing the social media marketing strategy for CloudFronts, focusing on LinkedIn, Twitter, Facebook, Google+, YouTube, SlideShare, and Instagram.

- Create successful social media campaigns to highlight our customer success stories through compelling written case studies, video recordings and more

- Content creation, creating strategy, content calendar creation and management, design and web management, setting monthly / quarterly goals, implementing offers

- Creating Marketing Collaterals (Product Brochures, Datasheet, Case Studies, One Pagers) Maintaining brand consistency throughout all brand representations.

- Conducting competitive analysis studies on client competitors, including digital footprint analysis.

- Responsible for managing blogs, Scheduling, Sharing & Publishing Content, keeping track of key Microsoft events, engaging in conversations, promoting blogs, analyse data, coordinate and manage events.

- Ensure our blogs are published on other key industry online publications (ex- MSDynamicsWorld).

- Syndicate our blogs with Microsoft Dynamics community.

- Work with our SEO consulting team to ensure an optimized website.

- Work closely with our in house WordPress Developer to get key website pages updated regularly with the latest product updates, customer success stories.

- Responsible to prepare budgets for various marketing interventions.

- Work closely with our Delivery and Leadership teams for ensuring our online success.

Required Skills & Experience:

- A minimum of 1 years marketing experience in a corporate marketing role in a B2B capacity. Experience with an IT organization a plus.

- Project Management and/or Social Media Marketing experience on all major social media platforms - LinkedIn, Twitter, Facebook, Google+, YouTube, and SlideShare.

- In-depth knowledge and understanding of all aspects of marketing communications, including brand communications, spanning print, digital and online.

- Experience working with WordPress, email marketing tools, Google Analytics, Hoot Suite, HubSpot or other various tools.

- Proven and verifiable examples of marketing successes and wins.

- Strong writing and editing skills, with ability to write creative with minimal direction.

Preferred Candidature:

- Knowledge of MailChimp Marketing Automation platform will be a plus.

- Understanding of Microsoft technology platform (D365, O365, M365, PowerBI, Azure) will be a big plus.

Education & Certifications:

- Bachelor's degree in business, marketing, or equivalent preferred

Behavioural Attributes:

- Passionate about technology and applying it to business solutions.

- Impeccable attention to detail.

- Enthusiastic and possessing a - can do- attitude.

- Thrive on and have a track record of getting things done, within a fast-paced and changing environment.

- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.

- Ability to operate under pressure and meet multiple, competing deadlines

- Comfortable dealing with ambiguity and a changing environment.

- Self-starter - able to work on his own initiative with minimal supervision, Energetic, resilient, and highly organised.

- Team player with good written and oral communication skills.

Benefits and Perks Under Work- Life Program

- Healthcare

- Maternity and Paternity leave

- Weekly Cloud Fit Sessions (Zumba, Aerobics, Kick boxing and many more) by certified Fitness Trainer

- Savings and investments

- Opportunities to network and connect

- Generous time away

- Team Off sites, Festivals and Birthday Celebrations

- CloudFronts Travelogue

- Quarterly Performance Feedback Sessions

- Coaching & Mentoring

Join us and be a part of this exciting growth opportunity. Call on 9819371838 to discuss the role further

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